Reserve Your Seat Now for One Of Our Travel and Tourism Careers and Opportunities Workshops* Covering Opportunities for Global Travel and Tourism Careers and Business Opportunities.

Our workshop Starting A Tour Guiding Business is held Thursday - Sunday in Charleston, SC.

These outstanding workshops have been offered in Jordan, Serbia, Russia, Jamaica, Bahamas, St. Lucia, Antigua, Trinidad, Central America, South America, Granada, Barbados, US Universities, Caribbean, plus Canada and throughout the USA.

*Each workshop is limited to 20 participants

Invest In Yourself!

Invest in Your Own Personal Growth…

Attend a 5-day comprehensive training workshop

“How to start a Tour Guiding Business”©

With an acclaimed 25 Year Veteran of the Travel Service Business

Start NOW by turning your talents into profits!

Lean How To:

x Design and plan creative Historical & Heritage Walking Tours

x Evening Dine-Arounds

x Nightclub Tours

x Special Events Coordinator

x Golf Outing

x Fishing Tournaments/Expeditions

x Soft &High Eco-Adventure Tours

x Hosting Film Crews - from Hollywood and abroad

x Indigenous Arts and Crafts Seminars and Participatory Workshops

x Cruise Ship Excursions

What is included in the GEM Institute of Travel-Tourism Global Career Development workshop?

þ GEM Training manuals and handouts, sample tours and tariffs

þ 25 hour of instruction by “top” qualified tourism/hospitality professionals

þ The 8 easy steps to establishing a successful Tour Guide Service©

þ The Welcome and Farewell dinner

þ On-site touring with transportation and professional tour guide instructors

þ Your GEM Institute of Travel-tourism Global Career Development certificate-Tour Guiding Certificate

þ Professional guest speakers and trainers representing over 10 opportunities within the guiding industry share their knowledge and experiences by offering insider tips and advices on –

“How to Guide” individuals or groups for:

x Historical, Cultural, Walking tours

x Hiking

x Sports

x Fishing

x Kayaking - Boating

x Soft Adventure

x Religious

x Young Adults

x Family Tours & Reunions

x Weddings

x Cruise Lines - Tour Guide Shore Excursions

x Gay and Lesbian Tours

þ Acquire skills for Web Site Design & E-Marketing your Tour Guide Services and Tours

Essential skills you will learn at the GEM Institute of Travel-Tourism Global Career Development workshop –

Step #1- Introduction to Customer Relations

How to handle reservations for individuals and groups

Step #2- Introduction to the Professional Tour Guide Service

How to deal with problems, conducting walking tours, dealing with difficult questions, creating a positive group dynamic, honing your presentation skills, piecing your commentary together, projecting your voice, knowing your topic.

Step #3 - Preparing an extensive business plan for your Tour Guide Company

Step #4 - Researching & Collecting travel data for your tour services

Learn how to select your tour suppliers, hotels, motor coaches etc.

Step #5 - Designing Creative and Profitable Tours

The workshop shows you how to present a summary of your tour services, highlights of trips, and the unique features your Tour Guide Company has to offer.

Step #6 - Designing Tour Brochures

Step #7 - Guidelines for pricing your tours and services for profit!

The price is usually the key decision factor for the client in purchasing your tours. You will learn how to motivate the target market and leave enough margin to make a profit.

Step #8 - Developing sustainable Marketing Strategies

Learn” Niche” marketing - how to target your tours to a demographic characteristic – segmenting prospects by income and geographic location. Retired? Yuppie? Single? Adventure/Thrill seeker?

Why Charleston, South Carolina?

Charleston has been Ranked the #5th Top City in America to Visit and Tour!

The Good Word About Charleston

“Charleston is still an uncrowded city of human scale, where church steeples remain the highest points. As Emily Whaley says of her garden, ‘this is a place to let your soul catch up with you.’” - Condé Nast Traveler

“The sound of horse drawn carriages. Mansions dressed up and looking almost bejeweled with their wrought iron terraces and gates. Secret alleys lit by flickering lamps. Charleston may well be the most romantic of cities.”

- National Geographic

“In my opinion there is nowhere in America which expresses the European appeal as much as Charleston, South Carolina. From the English to the Spanish influence it gives the city the most unique feeling in America.” - Spa Management (Britain)

Awards and Honors

Ranked the number one safest and culturally most fascinating cities in the US

- TravelSmart

One of the World‘s Best Unspoiled Destinations

- National Geographic Traveler

America’s most mannerly city for 10th consecutive year

- Etiquette expert Marjabelle Young Stewart

8th Top City of the United States & Canada

- Travel + Leisure

A Top 10 Art Destination in the USA

- American Style Magazine

Center for Women’s Travel - Tourism

Since 1976 The GEM Group has provided training for women around the globe in how to start their own business within the Travel &Tourism industry.

Women’s Groups: UAW, Women’s Association-Surnime, Amazon- Inuit Women Tour Guide/Destination Managers, Canadian Artic (NWT,) -Desk & Derrick,-Activities Coordinator’s for the National Parks and Recreation,-US Military- Moral Welfare and Recreation (MWR), Caribbean Basin, Association of Business Owners (Hospitality & Tourism),- her Majesty Queen Noor of Jordan ,National Parks Society Program

Women’s Role in the Tourism Industry. Examples of women and women’s groups starting their own income generating businesses are plentiful. Increasingly appealing to women, these businesses help to create financial independence for local women and challenge them to develop the necessary skills and support opportunities to increase their education. Research has shown that financial independence and good education lead to improved self-esteem of women and more equitable relationships in families and communities.

Both Women’s Rights: The United Nations Convention on the Elimination of all Forms of Discrimination Against Women (CEDAW, 1979), and the Universal Declaration of Human Rights (1948) form the basis of addressing human rights and women's rights issues in the tourism industries. Case studies show that women can find a voice and independence through getting involved in tourism activities by becoming part of decision-making processes and carving out new roles in their families, in their homes and communities, and within local power structures. Source: www.theearthsummit.org 2004

Workshop & Seminar Testimonials

Over 7,000 participants…150,000 hours of training provided
The GEM Group takes your there…we push your vision to the limits!

Click Here to Register

Limited to 20 participants!

Registration Fee: $975.00

Payment Schedule: $200.00 initial deposit- Final payment: $775.00 due 45 days prior to arrival

Payment payable to: The GEM Group-1-843-532-4499

Email address:Gerry@tour-guiding.com

Payment by Visa-MasterCard or personal check